Why do we need SEO?

The importance of Search Engine Optimization cannot be understated. For a brand or product to be successful, it must be at the top of search engines’ search results at the time someone is looking for it. Getting there requires a multi-layered, strategic approach.

But it’s more than just dedicating search engineers to fix an index or tweaking course content to optimize conversions. The more dynamic and nuanced the optimization is, the better. If done correctly, Search Engine Optimization (SEO) improves the visibility and relevance of informational content on the Internet to increase the click-through rate and other potential metrics of a site’s success. SEO is the secret behind website rank increases. It’s how other search engines know how to rank your site for what you are publishing.

Without SEO, Google will only assign your site low-quality authority to the page, causing your site to lose traffic. SEO is only one method to increasing visibility and authority online. Others, like content distribution, interlinking, and reputation management play a role. Content distribution — Creating and distributing valuable, relevant content online is the main goal of Search Engine Optimization.

It’s the ability of a site to build an online library of pieces of content. Distributed sites emphasize structural and contextual quality, or deliver relevant content at the right times to people in a user’s journey. Interlinked sites emphasize how valuable the pieces of content are together. For example: Reputation management is the process of keeping yourself and your brand clean. This is typically governed by technical measures such as good SSL and encryption policies.

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Good reputations help a user understand what a company is about online, and how much the people there swear by you. “Reputation management is essential to staying on top of what people think about you, ensuring that what you’re saying is aligned to their interpretation of what you’re saying. A well-constructed, consistent reputation can help your business maintain even the fiercest competition, especially in today’s online world.

A Google or other search engine’s ranking factors help algorithms determine what elements of a page are most important in order to achieve the website’s goal. The goal is to put your content or content format into context with other pieces of content on the same blog or page related to the search query.

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